Designing Clarity for Complex Care

Project overview

After developing the visual identity for Blauwdruk Psychosezorg, I was asked to design a pancarte and brochure that translated the results of their academic research into materials accessible to healthcare professionals, policymakers, and patients.

The project focused on the 13 principles for recovery-oriented psychosis care, summarizing collaborative research between PsychoseNet België and Universiteit Gent.

My goal was to make these principles clear, hopeful, and visually engaging, combining professional credibility with warmth and humanity.

Project goals

Turn 13 detailed research principles into a visually appealing summary.
Design a detailed brochure for in-depth reading and an A5 pancarte for quick reference.
Maintain the Blauwdruk brand style — structured, caring, and professional.
Make the material accessible to diverse readers: healthcare staff, families, and policymakers.

Design solution

A5 Brochure: detailed layout featuring each principle with context, quotes from professionals and patients, and small visual dividers to guide the reader.

A5 Pancarte: concise, clear visual summary of the 13 principles — perfect for display or quick reference.

Outcome & feedback

The materials gave Blauwdruk Psychosezorg a coherent and professional communication toolkit — enabling them to share their research with care institutions, conferences, and policy partners in a way that feels engaging and clear.

The design makes complex mental health information approachable and human, bridging science and empathy through thoughtful visual storytelling.