As part of an assessment challenge for a leading SaaS company, I was tasked with designing hero section proposals for their website. The goal was to create a fresh, modern, and cohesive visual direction that could express their value clearly and feel consistent with their product UI.
The company’s existing visual identity felt fragmented, impersonal, and inconsistent — so I aimed to reimagine the hero area as something that immediately conveys clarity, trust, and personality.
The brand’s current websites lacked cohesion and emotional connection. Although they are a well-established SaaS provider, their visual language felt disconnected from their mission and target audience.
The challenge was to design multiple hero options that could feel playful yet professional, tech-forward yet human, and modern without relying on generic stock imagery — all while respecting their brand colors and style constraints.
I analyzed the company’s current websites and user-facing content. The main finding: visuals and layout lacked cohesion, and the hero section didn’t explain what the product offered.
I explored various compositions using the brand’s color palette and UI components to ensure brand consistency while improving readability and emotional tone.
I designed five unique hero sections, each with its own focus: clarity, motion, product storytelling, personality, and depth. Every graphic element — from interface blur effects to layout accents — was crafted from scratch.
Each proposal was presented in a clean mockup format, ready for stakeholder comparison. I created all visuals myself, including UI elements, shapes, and shadows, ensuring everything felt unified and professional.
While the position wasn’t offered due to a misunderstanding in the assessment scope, they described the proposals as “stunning” and appreciated the quality and craft of the work.
The project demonstrates how much impact can be achieved even with limited time and scope when design thinking, detail, and visual storytelling come together.
Mostly branding, UX/UI design, and visual identity work — from early-stage startups to established brands ready to refine or relaunch.
Yes. I collaborate with clients across Europe and beyond — remote work keeps the process flexible and smooth.
Absolutely. Many clients return for ongoing design updates or new creative projects once we’ve built a good rhythm together.
Every project is unique. My pricing is based on project scope, complexity, and expected outcomes — always transparent before we start.
Hero Design Proposals for a SaaS Company
UX & Web Design
Confidential (Assessment Project for a SaaS Company)
31 August, 2025
5 hours
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