Shop Made Simple

Project overview

Easy Payments is a company offering payment terminals and solutions for businesses. Despite their strong brand name, their previous website didn’t live up to the idea of being easy. The buying flow was confusing, users didn’t feel guided toward purchase, and the overall tone felt too formal for a brand that wanted to be fun, relaxed, and human.

The goal was to redesign their entire web experience — from research and structure to high-fidelity prototype — creating a user journey that truly feels “Easy” in every sense of the word.

Challenges & constraints

Users weren’t finding their way to actually buying or renting a payment terminal.
The old website lacked a clear “shop” experience and a defined user flow.
Easy Payments wanted to appear approachable and fun while maintaining professionalism.
They aimed to increase conversions and reduce abandoned carts through better UX and design.

Project goals

Reflect the brand personality — easy, relaxed, and friendly.
Create a clear, conversion-focused user flow for buying or renting terminals.
Simplify navigation and structure.
Deliver a design that could guide future development and brand consistency.

UX process

Research

I gathered insights from customer interviews and analyzed competitors to understand key pain points. The goal was to identify what made payments feel “not easy”.

Wireframes

I created low-fidelity wireframes that focused on clarity, simplicity, and user flow. Every element had a clear purpose, ensuring users could easily navigate from product discovery to checkout.

High-Fidelity Design

The final design brought personality to the brand — friendly, fun, and intuitive. I refined colors, shapes, and layouts to make the experience modern and joyful while keeping usability at the core.

Development Guidelines

I documented every design element and interaction for seamless developer handoff. The developer described it as “the most complete and clear design guideline” they had ever received.

Design solution

The new design embodied simplicity and delight.

A clear homepage hero that explains what Easy Payments does in one glance.
Guided purchase flows to rent or buy a terminal with minimal clicks.
A modern, shop-like layout with consistent design patterns.
Subtle animations and microinteractions to make the experience lively and engaging.
Copywriting and tone of voice that reflects the brand’s approachable, fun spirit.

Feel free to click around in the below prototype. With the arrow icon in the right hand corner you can also view the prototype in full-screen mode.

Results & feedback

Although Easy Payments could not immediately implement the new design due to CMS limitations, the project had a strong impact:

The client described the prototype as “exactly what we needed — easy, human, and fun.”
They plan to adopt the design once their system allows custom development.
User testing of the prototype showed clear improvements in usability — users reported being “delighted” and “surprised how easy it was to find and order a terminal.”

Key takeaways

A strong UX process builds not just better designs, but stronger client trust.
Even without implementation, a well-researched design can define the brand’s future direction.
The Easy Payments project became a perfect example of how Meliuss Studio blends research, empathy, and creativity into one seamless experience.