The Real Taste of Belgium

Project overview

Belgian Corner is a family business created by a husband and wife — both consultants but active in completely different fields. He works in Food R&D, she in IT Architecture.

Their goal was to build a shared brand that combined their two worlds under one recognizable Belgian identity.

They wanted something fun, memorable, and unmistakably Belgian — a brand that reflects both expertise and personality.

Challenges & constraints

How do you combine food, technology, and Belgian identity in a single, professional logo — without making it look forced or cliché?

The challenge was to balance playfulness and professionalism while integrating visual cues from two entirely different industries.

Project goals

Represent both founders’ professional domains in one strong visual identity.
Capture the spirit of Belgium through color and tone.
Keep the design bold, modern, and instantly recognizable.
Create a brand that works across professional and personal contexts (from invoices to potential future digital use).

Brand personality

Professional yet Playful

The brand communicates expertise in both IT and food but with a touch of humor. It feels serious about its work without taking itself too seriously.

Local yet Modern

Proudly Belgian, the brand embraces its roots through color and story while maintaining a contemporary look that works globally.

Dual yet United

Two fields, one brand. The visual identity bridges different industries, showing contrast as a strength.

Bold yet Simple

The design speaks clearly and directly — confident colors, strong lines, and minimal clutter for maximum impact.

Design concept

The logo for Belgian Corner cleverly merges the couple’s expertise:

The fork as the “I” symbolizes the food industry — creativity, taste, and craftsmanship.
The cracked “O”, shaped like a computer mouse click, represents IT and innovation.

Together, these elements create a visual pun that’s both fun and meaningful.

The Belgian color palette — red, yellow, and black — was used boldly but with balance, ensuring a professional yet lively feel.

Typography combines Anton (strong, bold, distinctly Belgian in character) with Poppins (friendly and clean for text).

Outcome & feedback

The result is a distinctive and meaningful logo that perfectly captures the founders’ shared identity.
They described it as “the perfect mix of us — our work, our humor, and our country.”

Though primarily used on invoices and documentation, the brand’s strength lies in its clarity, memorability, and symnbolic depth.